Panel Van Hire Cape town: Slideshare Presentation: Seeing is believing

Word-of-mouth marketing

People love to talk – it energises us, distracts us and feeds us. Conversation is the glue that keeps human beings connected and life just wouldn’t be the same without being able to have a good old chat.
However, what does this mean for you as a Marketer, and what does it mean for your brand? Quite a lot actually; here are some statistics from the Keller Fay Group that may shock you. (This American-based group is a full-service marketing research and consulting company dedicated to word-of-mouth marketing.)
• 15% of every conversation includes something about a product or service.
• 46% of brand conversations take place between family members.
• 94% of conversations are taking place between people (off-line).
• The average conversation length about a brand is 10 minutes long.

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Slideshare Presentation: Seeing is believing